“Don’t let her calm nature trick you into underestimating her wit and humour.”
— Melina Henrichs, VCCP Berlin
“I’m more than proud to admit that the influence her writing style has on mine will forever be understated. But she’s more than just a whip-smart writer, of course. I'll put it this way: there are two types of mentors that I’ve met with: one who would tell me to “think more”, and one who would go out of their way to sit down and think more with me. There are also two types of creatives that I’ve encountered: one I would kill to work with, and one I would kill to work with again. Noha is both. She’s the creative leader whose wing I’m blessed to have been taken under and wish to become someday, and I’m happy for/jealous of whoever she’ll take under her magical wing next.”— Quynh Tran, Innocean Berlin
“Noha is my sensei. She has given me writing advice, because she’s prolific at it. She has given me life advice, because not only does she know how to write, she knows how to listen. She has given me wisdom, because she listens. But when she talks, you listen. She has been my mentor, without her even knowing it. So I will forever be grateful that I got to meet someone who would’ve built an even better ark than the guy with her namesake (not quite, but you get the gist).”— Javi Granados, Innocean Berlin
“Noha made sure everyone’s opinion was heard, but guided comments to make sure the creative never suffered. She holds herself to very high standards in terms of her work, but likely unbeknown to her, these standards inspire the people around her to work, create, and think as hard as she does each and every day.”— Hannah Cunningham, Granny GmbH Berlin
“Noha puts a lot of herself into her work and it plays out as the ideas she shares always have a true and interesting human insight. She came up with the initial concept for the Wall and Chain film we created with Airbnb for the 25th anniversary of the opening of the wall.”— Sebastian Oehme, VCCP Berlin
“Noha is a rare type of creative who approaches her work with a solid understanding of the business and a refreshing sobriety towards the way it operates. I attribute this to her years of experience but also to a rare combination of emotional intelligence and wisdom. She is also generous with her knowledge and time, a sign of a true mentor and leader.”— Mohammed Yousri, Leo Burnett Cairo
“It’s rare to find someone who is both creatively sharp and strategically grounded as Noha. She approaches briefs with an open mind and curiosity for what could come at the end of the process. She listens, asks the right questions and creates a positive space for collaboration - all while holding a high bar for craft. As a strategist, it was exciting to work with her because it felt like finding a complementary partner, able to see ways to bring ideas to life and willing to keep me involved throughout her creative process."— Serena Merletti, Innocean Berlin
“Her feedback is always clear, direct, and delivered thoughtfully. Even under tight deadlines, she remains calm and manages time and tasks efficiently. As a mentor, I believe Noha is genuinely invested in nurturing others. She focuses not only on completing tasks but also on developing the skills of the copywriters she works with.”— Ana Zuric, Innocean Berlin
“Teachers teach. Mentors teach you to teach yourself. Noha is my mentor. When I was new to the agency, Noha immediately made me feel at home. Always ready to lend an ear or help navigate a tough brief, Noha has all the qualities of an exemplary senior, trusting colleague and kind friend. I particularly appreciate: Not once did she just write the line for me. 12/10, would recommend.”— Divya Mirlay, Innocean Berlin
“I had the pleasure of working with Noha as the senior copywriter on my team. She’s not only a skilled writer, but also a reliable and strategic thinker who sees projects through from start to finish. Professional, thoughtful, and dependable—she approaches briefs with clarity and follows ideas through with care. She was also a generous mentor to younger copywriters, especially when it came to craft.”— Shelley Lui, Innocean Berlin
“She has a critical eye and a natural sense of what works in advertising, which allows her to come up with creative ideas that are always based on a truth about the brand or product. She has a sense of humour and calm easy-going nature that made it comfortable and fun to work with her.”— Fedja Kehl, Service Plan Berlin
“At all times she gave me the feeling of comfort, pushing me to my best performance. She makes a great leader and co-worker on eye-level, I would always like to work with her again.”— Jessica Hoppe, Freelance Creative Director
“It's a real pleasure working with Noha. She doesn’t just think in wonderful and strong copy, but with the whole project in mind. She brings clarity, great ideas – and a calm, positive presence that makes collaboration easy and enjoyable.”— Allison Markert, Innocean Berlin