After a few years of silence, Trettmann released a highly anticipated self-titled album. The brief seemed simple: A social campaign that celebrates Trettmann’s new album release and generates album streams. But with an extremely limited budget, a defined aesthetic by the label company, and no production/filming possibility – how do you create a cool social idea that is exciting to fans?

That’s easy, you look for loyal fans in the comments section and surprise them with a notification they’ll never forget.