JUST because you’ve never done it, doesn’t mean you can’t write about it.
When BMW Motorrad was launching the G 310 GS, an adventure bike that couldn’t really deliver on off-road needs, we decided to redefine what constitutes a biking adventure. Enter: Everyday Adventures.
Not knowing much about motorbikes myself in an agency full of motorbike enthusiasts, landed me a produced film in the campaign. Because although I didn’t care about bikes, I cared about wakeboarding. And who says you can’t use one to write about the other.
#EVERYDAY ADVENTURES: Find your wilderness.
Bucket list moments don’t have to be over the top.
In fact, the best of them are things that are quite simple. Everyday Adventures if you will. See what I did there?
#EVERYDAY ADVENTURES:
the film.
You know the drill, every campaign with multiple films needs a medley. My contribution was one of the stories, landing in this beautifully cut mash-up.
#EVERYDAY ADVENTURES: undeniable rights.
This film, along with its inspiring VO, was written by Sebastian Oehme. So if you like it as much as I do, go give him a shoutout.
Agency: VCCP Berlin. Role: Conception.
Credits to everyone involved.