
WE turned every pringle fan’s worst nightmare INTO REALITY.
This odd collaboration between Pringles and Cluedo sparked an evil idea in me: Killing off the most beloved flavour. Gone, off shelves, everywhere you look. Insert evil laugh here. Once the client was hooked on the bold idea, the lovely Paula Santos and Aitana Vallejo took over the reigns and splendidly brought the entire thing to life.
First, the sad news was announced: RIP original. Influencers hyped people up to solve the murder. Fans were given the chance to resurrect their beloved original by finding the who done it, the how, and the where. You know, Cluedo style. Finally, prizes were given for all those good detectives out there.










Spread. the. word.
For those who only live on Social Channels, we let TikTok and influencers do what they do best.
Here’s just a flavour of what that was like.
Agency: Innocean Berlin. Role: Concept.
Executed by the amazing Paula Santos and Aitana Vallejo. Credits to everyone involved.